About Me

Web Business: Putting Customers Ahead Of  Optimisation

Welcome everybody. I'm Jan, and I have spent the past five years building up my web business. Whilst it has many rewards and challenges, my biggest hurdle has always been online marketing and constantly keeping up with changes. From keyword analysis to quality landing pages, I have learnt many tricks of the trade that are necessary to promote a business over the Internet. Just to make things exciting, the web and its search engines are constantly changing, so I am always developing new strategies. I have also learnt that optimisation is just one small component of online marketing. The basic premise of providing quality service and meeting customer needs still applies to Internet businesses. I find that many online marketers forget this rule. My blog should provide food for thought to amateur and professional online marketers alike. Please search through these pages and I wish you well in your endeavours.

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Web Business: Putting Customers Ahead Of Optimisation


How To Build A Better Business Blog

When it comes to successful online marketing, few things are as effective at drawing visitors to your website as a great blog.  Managing and updating your business blog is a very important website maintenance task that should form part of your weekly, if not daily, routine. Here's how to build a great business blog that will keep pulling traffic through your website day-in, day-out. Play to your crowd The first thing to do is identify your audience so that you can focus the content of your blog correctly for maximum impact.