About Me

Web Business: Putting Customers Ahead Of  Optimisation

Welcome everybody. I'm Jan, and I have spent the past five years building up my web business. Whilst it has many rewards and challenges, my biggest hurdle has always been online marketing and constantly keeping up with changes. From keyword analysis to quality landing pages, I have learnt many tricks of the trade that are necessary to promote a business over the Internet. Just to make things exciting, the web and its search engines are constantly changing, so I am always developing new strategies. I have also learnt that optimisation is just one small component of online marketing. The basic premise of providing quality service and meeting customer needs still applies to Internet businesses. I find that many online marketers forget this rule. My blog should provide food for thought to amateur and professional online marketers alike. Please search through these pages and I wish you well in your endeavours.

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Web Business: Putting Customers Ahead Of Optimisation

Online Marketing: Harnessing the Power of Social Media

by Alexis Perez

If you are new to the world of online marketing, you may be wondering how you can harness the incredible power of social media in order to build your brand and sell your products. This article looks at some of the things you need to do to in order to make your online marketing campaign a success.

Promote ads using social media platforms

As an online marketer, you should consider paying to promote your ads on social media platforms such as Reddit, Facebook and Twitter. These platforms offer access to a massive audience. At the last count, there were over 2 billion registered Facebook users. Promoted ads will appear in the feeds of users, which should hopefully allow you to increase the visibility of your company.

Target your ads

Ads form the backbone of any social media marketing campaign. However, publishing ads using a random, scattergun approach is unlikely to bring you much success. Instead, you should focus your ads on your particular audience. The first step toward targeting your ads involves identifying your target audience. Spend some time thinking about who your product is aimed at and what problems it helps people to solve. Think about things such as age, gender, income and location. Once you have drawn up the attributes of your ideal customer, you should consider how you can reach out to this type of person. Ask yourself which corners of the internet this person will inhabit and what their particular interests or quirks are. For example, if your ideal customer is someone who likes to travel, you may wish to pay to have your online ads appear on travel forums. 

Social media platforms will also allow you to target your ads in very specific ways so you can ensure that the people who see the campaign are the ones who are most likely to respond to it. Ideally, as well as encouraging the viewer to purchase a product or sign up for a service, these ads should also encourage the viewer to share the ad on their social media profile so it begins to go viral.

If you would like to find out more about how you can use online marketing to boost the profile and performance of your business or product, you should get in touch with a company which provides social media advertising services. A member of staff will be happy to offer you further help and assistance.