Welcome everybody. I'm Jan, and I have spent the past five years building up my web business. Whilst it has many rewards and challenges, my biggest hurdle has always been online marketing and constantly keeping up with changes. From keyword analysis to quality landing pages, I have learnt many tricks of the trade that are necessary to promote a business over the Internet. Just to make things exciting, the web and its search engines are constantly changing, so I am always developing new strategies. I have also learnt that optimisation is just one small component of online marketing. The basic premise of providing quality service and meeting customer needs still applies to Internet businesses. I find that many online marketers forget this rule. My blog should provide food for thought to amateur and professional online marketers alike. Please search through these pages and I wish you well in your endeavours.